Boonthavorn Chiang Mai needs little introduction to Citylife’s readers. The vast home improvement and lifestyle destination in Saraphi district has been a fixture of this city’s design and renovation landscape for years — and for nearly a decade, it has served as the home of Citylife’s own Garden Fair, one of the most anticipated events in the Chiang Mai calendar. Beyond that, Boonthavorn has been a consistent and generous partner in the city’s social and environmental initiatives, from fundraising drives to community projects. It is, in short, a business that has earned genuine goodwill in this city.
This season, Boonthavorn’s Lifestyle Furniture gallery takes centre stage with the launch of the Lifestyle Furniture Expo, running from now to 30th June 2026. With serious discounts across an impressive portfolio of international brands. Check out the partner promotional brands below for reasons to make the drive out to Saraphi — or to browse online — in the coming weeks.
The Brands
Natuzzi Editions
Natuzzi Editions carries that enviable Italian ability to make relaxation look effortless. Its sofa and lounge collections are built around day to day living, with great attention to emotional connection between person and space. The range is also notably flexible: customers can select from a wide variety of upholstery options, configurations and materials, making it adaptable to compact apartments and larger homes alike. Stylish without being showy, and comfortable without being casual — it is a difficult balance, and Natuzzi Editions manages it consistently.
Camerich
With showrooms in London, New York, Berlin, Sydney, Brussels and Singapore, Camerich has established itself firmly among the international design set. Its aesthetic runs to clean, considered lines. Crucially, pieces are customisable: fabrics, leathers and dimensions can all be tailored, meaning customers are not simply choosing from a catalogue but specifying something that fits their room precisely. For buyers who value both design intelligence and practical flexibility.
American Elite
American Elite draws its inspiration from upscale American interiors — classic, warm and built to impress. Rich upholstery, deep comfortable seating, solid wood craftsmanship and carefully detailed finishes define the collections, which lean toward classic, cottage and transitional styles. The proportions are generous, the materials premium — leather, fabric, wood and metal accents. For homeowners who want interiors that feel both prestigious and liveable.
KUKA HOME
Among the most internationally recognised names in contemporary furniture, China’s KUKA HOME is exported to over 120 countries and developed in collaboration with design teams from Italy, Germany, the United States, France and the United Kingdom, with an additional partnership with Milan’s Polytechnic University. The collections balance contemporary form with ergonomic function, using premium materials with environmental responsibility built into the process. For homeowners seeking modern comfort without compromise, it is a strong choice for any room.
LIV Casa
LIV Casa takes a quieter approach to luxury. Meticulous in its material sourcing and craftsmanship but restrained in its visual language. Textures, finishes, proportions and functionality are all carefully considered, resulting in collections that suit the modern urban home that focus on comfort over showmanship.
The Showroom
Across the Boonthavorn galleries, the expo period is accompanied by fully composed room environments styled around distinct interior concepts. Furniture shown in context designed to inspire and make your life easier, with lighting, colour, spatial flow and material combinations all carefully considered. For anyone who finds it difficult to visualise how a piece will work at home, it is a very useful way to shop.
The Promotions
Storewide discounts begin at 30% off nationwide, with an additional 15% available on top — making this a serious window for purchases that might otherwise stretch the budget. New arrivals carry a further 15% discount with no minimum spend, worth noting for anyone interested in the latest additions to any of the featured brands.
For larger purchases, the Ultimate Decor Offer provides up to 50% off selected décor when buying furniture from 50,000 baht — a practical incentive to furnish more completely rather than returning for accessories later. Made-to-order collections are available at 40% off throughout the expo period, bringing custom furniture within realistic reach for homeowners who want pieces built to their own specifications and dimensions.
Boonthavorn Chiang Mai is located at 246 Moo 2, Nong Phueng, Saraphi, Chiang Mai 50140, open daily from 8am to 7pm. Call 053-931-888 or find them on Line: @BOONTHAVORN. The Lifestyle Furniture Expo runs through 30th June 2026.
