Thailand’s “New-Normal Market Transformation” program is set to empower small and medium-sized enterprises (SMEs) with digital skills and knowledge. With a goal to enhance business competitiveness, the initiative was launched in 2022 as a pilot program in 10 provinces and is projected to generate 300 million baht.
The Digital Economy Promotion Agency (Depa) is spearheading the project, which recorded a successful outcome in the first phase when online shopping increased. The next phase will expand the program to 25 more provinces to help vendors apply digital technology in the modern business world.
30,050 market owners, vendors, and SMEs have already joined the campaign, which focuses on promoting a sustainable and balanced digital economy and society. The five-part online course and other promotional activities, including digital technology exhibitions, business matching, and creation of a digital marketplace prototype, will enhance advanced digital skills and knowledge.
The 25 provinces included in the next phase are Chiang Mai, Chiang Rai, Lampang, Lamphun, Nan, Udon Thani, Khon Kaen, Nakhon Ratchasima, Buri Ram, Maha Sarakham, Ayutthaya, Suphan Buri, Kanchanaburi, Phetchaburi, Prachuap Khiri Khan, Chachoengsao, Chon Buri, Rayong, Ratchaburi, Saraburi, Phuket, Krabi, Surat Thani, Nakhon Si Thammarat, and Trang.
According to Depa President Nuttapon Nimmanphatcharin, the next phase of the initiative is expected to lower costs, boost revenue, and enhance business efficiency for operators by addressing the need for modern business proficiency. This project is one of Depa’s eight major initiatives this year under the concept of “Digital Infinity,” aimed at boosting the quality of life and preparing Thailand’s transition to a digital economy and society, supported by the Digital Economy and Society Development Fund.