Fancy an afternoon pick-me-up? Need a last minute sweet for your sweetheart? Have a birthday coming up and want to opt out of the traditional cake?  Situated inside the JJ Market, In the Cup is a tiny cupcake shop offering a myriad of homemade treats.  They couple high quality ingredients (real butter and vanilla) with a new signature cupcake each week to fulfill any and every sugar craving.   Cupcakes can be pre-ordered and are nicely boxed for pick-up anytime.