CityNews – 29th February 2020, the ‘We Love Chiang Mai’ brand was launched at Tha Pae Gate by Charoenrit Sanguansat, Governor of Chiang Mai. Following the economic slump which has resulted from the COVID-19 disease, the annual pollution crisis, the strength of the Thai baht as well as the economic doldrums under this current government, the governor’s office along with the Ministry of