Chiang Mai is leaning further into its creative future with the launch of “THE KING OF CHIANG MAI E-SPORTS 2026,” a major esports event positioning the city as both a digital content hub and a destination for next-generation tourism. The opening ceremony took place on Saturday 9 May 2026 at Chiang Mai Hall, Central Chiang Mai Airport, presided over by Chiang Mai Vice Governor Boonlue