Primus Group Expands ZEEKR Presence in Chiang Mai

November 6

Primus Group Expands ZEEKR Presence in Chiang Mai, Celebrates 10,000 Vehicle Deliveries Nationwide
Primus Group is strengthening its presence in Northern Thailand with the expansion of ZEEKR PRIMUS Chiang Mai, marking the occasion with a special event celebrating ZEEKR’s milestone of 10,000 vehicle deliveries across Thailand. The “10,000 Togetherness with ZEEKR PRIMUS” event takes place from 6–8 November 2026, offering visitors the opportunity to explore and test-drive three luxury electric vehicle models, alongside exclusive promotional packages worth up to more than 500,000 baht.
Jirapol Rujivipat, Managing Director of Primus Group, announced that the company has been appointed by ZEEKR Thailand as the brand’s exclusive authorised dealer in Chiang Mai, operating under the name ZEEKR PRIMUS CHIANG MAI. The dealership aims to serve the growing demand for premium electric vehicles while providing sales and after-sales services to customers in Chiang Mai and neighbouring northern provinces.
With more than 12 years of automotive experience in Chiang Mai through its MG dealership in Hang Dong, Primus Group sees the expansion as a significant opportunity to strengthen its position in Northern Thailand’s rapidly developing electric vehicle market.
The ZEEKR PRIMUS Chiang Mai showroom is now open for vehicle viewing and test drives, while its after-sales service centre is expected to become fully operational within November 2026.
The celebration also marks ZEEKR Thailand’s achievement of delivering 10,000 vehicles nationwide over the past three years, reflecting growing consumer confidence in the premium electric vehicle brand.
Three ZEEKR Models on Display
Visitors to the event can explore three of ZEEKR’s flagship electric vehicles:
– ZEEKR 009: A luxury MPV available in six- and seven-seat configurations, offering maximum driving range of 686 kilometres. Prices start from 2,399,000 baht.
– ZEEKR 7X: A premium family SUV available in three variants, with a maximum driving range of 730 kilometres. Prices start from 1,399,000 baht.
– The New ZEEKR X: A sporty compact SUV available in two variants, offering a maximum driving range of 470 kilometres. Prices start from 899,000 baht.
All three models will be available for test drives throughout the event.
Exclusive Offers and Privileges
Customers who reserve a ZEEKR vehicle during the event can enjoy special promotional packages.
ZEEKR 009 buyers can receive benefits valued at more than 500,000 baht on selected variants, including a monthly instalment subsidy of 20,000 baht for 10 months or a trade-in benefit of up to 200,000 baht, first-class insurance, charging credits, a home wall charger with installation, and a three-year or 60,000-kilometre maintenance programme.

ZEEKR 7X customers can choose from promotional packages offering benefits including first-class insurance for two years, a home wall charger with installation, scheduled maintenance coverage, and trade-in incentives of up to 35,000 baht, depending on the selected package and model.
The New ZEEKR X comes with charging credits worth 10,000 baht, one year of first-class insurance, a home wall charger with installation, and an emergency charging cable.
Additional gifts include limited-edition ZEEKR glassware for existing customers who introduce friends to the event or encourage them to take a test drive, while test-drive participants will receive a ZEEKR Premium cap. Food and refreshments will also be available throughout the event.
Event Details
10,000 Togetherness with ZEEKR PRIMUS
– Date: 6–8 November 2026
– Time: 9am–5pm
– Venue: ZEEKR PRIMUS Chiang Mai Showroom, Likhit Cheewan Intersection, Chiang Mai
– Registration: https://qrfy.io/Pp6nK0YT25
– Tel: 053-333-222 / 099-593-5426
– LINE Official: @zeekrchiangmai
– Facebook: m.me/zeekrchiangmai
Primus Group, a subsidiary of TOA Venture Holding (TOAVH), currently represents six automotive brands — ZEEKR, MG, Mercedes-Benz, AION, DEEPAL and SMART — through a network of 14 showrooms and service centres across Northern, Eastern and Central Thailand.
The expansion of ZEEKR PRIMUS Chiang Mai forms part of the group’s long-term strategy to develop its premium electric vehicle business and strengthen customer service coverage in Northern Thailand.