Press Conference Pinktober Charity Dinner Concert 2026

July 22

“Pinktober Charity Dinner Concert 2026” featuring NUVO on 31October 2026 at Grand Lanna Ballroom, Shangri La Chiang Mai.
Shangri-La Chiang Mai unveils “Pinktober Charity Dinner Concert” Featuring Legendary Thai Rock Band NUVO, Officially Opens Online Ticket Sales
Chiang Mai, 22 July 2026 – Shangri-La Chiang Mai officially launched today, in the presence of Mr. Gabriele Lombardo, General Manager and Professor Dr. Imjai Chitapanarux, Founder and Chairperson of the Suandok Breast Cancer Network (add a link), the 2026 Pinktober Charity Dinner Concert, marking another milestone in its annual Pinktober campaign, one of Shangri-La Group’s key ESG initiatives. Following a number of several initiatives introduced during the month of October, since 2018, when Shangri-la Chiang Mai has been leveraging on Pinktober to raising awareness of breast cancer while inspiring the community to come together in support of those affected by the disease, this year “Shangri-la Chiang Mai’s Pinktober Committee has decided to raise the bar, once again, by further amplifying the message by hosting a unique event in town where everyone can actively support such a meaningful cause, whose proceeds will be donated to the Suandok Breast Cancer Network, Maharaj Nakorn Chiang Mai Hospital, to support breast cancer care and patient services across Northern Thailand” said Mr. Gabriele Lombardo.
This initiative directly addresses rising local breast cancer rates, with over 17,000 annual diagnoses in Thailand, and with the objective to fund early detection and research. “We are firmly convinced that only with prevention and continuous research we will be able to defeat this terrible disease, hence the reason to partner with a reputable entity such as Suandok Breast Cancer Network from Maharaj Nakorn Chiang Mai Hospital” stated Ms. Sukanya Jittanan, Director of Human Resources of Shangri-la Chiang Mai.
“The network is committed to strengthening comprehensive breast cancer care through screening, treatment, medical professional development, and public education, and we are truly grateful to Shangri-la Chiang Mai long-standing partnership and tremendous efforts for organizing such a meaningful event in support of the Network’s initiatives and activities. Despite continuous efforts, the number of newly diagnosed breast cancer patients continues to rise, with an increasing number of cases found among younger women, highlighting the growing importance of early detection, public awareness, and continued support to enhance patient care and treatment systems” claimed Professor Dr. Imjai Chitapanarux, together with Assistant Professor Dr. Wimrak Onchan.
This year’s charity concert will feature Thailand’s legendary rock band NUVO, artists who have long been committed to supporting charitable causes. Guests from Chiang Mai and neighboring provinces are all encouraged to join this purposeful event and enjoy an unforgettable evening of music, shared memories, and meaningful giving. The concert will offer a unique opportunity for artists, sponsors, and guests alike to come together in bringing hope to breast cancer patients and their families while supporting the network’s ongoing efforts to improve patients’ quality of life.
The launch event was attended by members of the media and valued partners. The occasion marked the official launch of online ticket sales of the 2026 Pinktober Charity Dinner Concert, which will take place on Saturday, 31 October 2026, at 6:00 p.m. in the Grand Lanna Ballroom at Shangri-La Chiang Mai.
Tickets are now available through Shangri-La e-Boutique and are offered by table in four categories:
VIP – THB 40,000 (8 seats)
Premium – THB 22,000 (8 seats)
Deluxe – THB 18,000 (8 seats)
Classic – THB 7,200 (4 seats)
All ticket prices include a dinner and beverages. Guests who purchase tickets by 15 August 2026 will enjoy exclusive Early Bird privileges.
Shangri-La Chiang Mai warmly invites the community to be part of an evening of generosity under the theme “Every Voice Matters.” Every ticket purchased represents more than attendance at a concert—it is a meaningful contribution towards creating hope, expanding access to care, and improving the quality of life of breast cancer patients and their families.
For more information, please visit:
https://www.slcm.online/pinktober-charity-concert
Reserve your table by scanning the QR code via Shangri-La Boutique.
Media Enquiries Tel: +66 (0)81 245 0536 Email: Chiangmai@shangri-la.com
LINE Official: @slcm.pinktober