Opening of LEGO at Central Chiang Mai

October 31

Central Chiang Mai welcomes the first “LEGO® Certified Store” in the North, opening today with a “Retailtainment” concept, a new meeting point for LEGO fans of all ages.
Chiang Mai: Central Pattana Public Company Limited, the operator of Central shopping centers nationwide, in collaboration with world-class partners, the LEGO Group, a famous Danish toy manufacturer, and DKSH (Thailand) Company Limited, the official distributor of LEGO products in Thailand, launched the first LEGO® Certified Store in the North and the sixth in Thailand at Central Chiang Mai Shopping Center, 2nd floor, covering an area of over 177 square meters under the newest concept, “Retailtainment, combining shopping experiences and full fun, a new meeting point for all LEGO fans.”
Ui, Associate Account Manager, LCS, The LEGO® Certified Store opening ceremony was honored by Mr. Chamankha Ui, Associate Group. Mr. Pornthep Atthakitpaisan, Director of Branch Operations, Region 1, Northern Region, Central Pattana Public Company Limited, and Ms. Kanyaphak Posirin, General Manager, Central Chiang Mai Shopping Center, joined in the opening ceremony.
Central Pattana is moving forward with its landmark family experience, launching the LEGO Certified Store. This truly fulfills its concept of being the lifestyle hub of Northern Thailand, allowing LEGO fans and tourists to enjoy “building their imaginations” and experience world-class brick models up close. The store features a complete collection of LEGO series, including popular and limited-edition items, along with souvenirs such as key chains, accessories, and LEGO Brickheadz™ for collectors. A must-see highlight at Central Chiang Mai is the first LEGO creation of a mother and baby elephant, a symbol of Chiang Mai. This creation, crafted from over 186,000 LEGO bricks, took over 400 hours to assemble, and weighs over 200 kilograms, delicately and beautifully conveys the unique identity of the Lanna people.
Welcome the launch with a special promotion from October 31 – November 15, 2025.
Purchase 2,000 baht or more and receive a LEGO Foldable Bag (limited to 1 set per person)
Purchase 5,000 baht or more and receive LEGO 40528 Brand Store (limited to 1 set per person)
Purchase 7,000 baht or more and receive a LEGO Weekender Bag (limited to 1 set per person).
Purchase 12,000 baht or more and receive a special edition LEGO 40528 LEGO® Store and LEGO Store Chiang Mai, available only at Chiang Mai branch (limited to 1 set per person).

Premium items are limited in quantity and can be purchased at points of sale. Terms and conditions are as determined by the company. Please check for more details at points of sale. The company reserves the right to change these terms and conditions without prior notice.
For further information, please contact: Public Relations Department, Central Pattana Public Company Limited, Thitinatchaya Iamlaor (Praew), Tel. 088-262-2328, Email: latitinaljay@centralpattana.co.th
About the LEGO Group
The LEGO Group’s mission is to inspire and empower people to love building through the power of play. The LEGO System in Play design, rooted in the LEGO brick, enables children and fans of all ages to build – and rebuild – anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen. The name comes from the Danish words LEg GOdt, which means “play well”. Today, the LEGO Group remains a family-owned company headquartered in Billund, but its products are sold in more than 140 countries worldwide. For more information, please visit: www.LEGO.com