Launch of Chang Unpasteurized at Le Meridien
Local and national media were invited to the launch of Chang Unpasteurized at Le Meridien Hotel.
Entering the winter season in Thailand, the most popular tourist destination is probably the mountains; especially the northern regions of Chiang Mai and Chiang Rai are tourist destinations for many people, as well as celebrating special occasions that happen every day. Chang took this special opportunity to surprise the beverage market. Thai alcoholics and beer drinkers Introducing a new beer innovation “Chang Unpasteurized” beer that will open A fresh experience only available in Chiang Mai and Chiang Rai. For “Chang Unpasteurized”, it is a new style of beer innovation that comes with 3 outstanding features: (Unpasteurized) to maintain the aroma and freshness. (Nitrogenation) to make fine and soft bubble molecules and 3) for the first time in a special cold chain transportation system that controls the temperature to not exceed 4 degrees Celsius throughout the direct transportation from the Kamphaeng Phet factory to the restaurant.