Jubilee Diamond 97th Anniversary Celebration

June 11

Jubilee Diamond Celebrates 97 Years with Floral-Inspired Luxury Experience in Chiang Mai

Jubilee Diamond Brings Floral Luxury Experience to Chiang Mai with “Blooms Flowers 97th Anniversary”
Thailand’s leading diamond jewellery brand, Jubilee Diamond, has transformed the heart of Chiang Mai into a celebration of flowers, art, and luxury lifestyle with its “Jubilee Diamond Blooms Flowers 97th Anniversary” event, running from June 10-16, 2026 at the Promotion Area on the first floor of Central Chiang Mai.
Organised in collaboration with Central Pattana, the event reflects a growing trend in experiential retail, offering visitors far more than a traditional jewellery showcase. Inspired by the beauty of floral artistry, the exhibition creates an immersive environment where luxury jewellery, creative workshops, and lifestyle experiences come together.
The opening ceremony welcomed a number of distinguished guests, including Chiang Mai Governor Rattaphol Naradisorn, Mrs. Wiyada Naradisorn, President of the Chiang Mai Red Cross Chapter, Dr. Mingkwan Daengsuwan, Secretary-General of the Chiang Mai Tourism Industry Council, along with executives from Jubilee Diamond and Central Chiang Mai. The strong turnout highlighted Chiang Mai’s increasing prominence as a lifestyle destination attracting affluent consumers and visitors seeking premium experiences.
Speaking at the event, Anyarat Pornprakit, Chief Executive Officer of Jubilee Enterprise Public Company Limited, explained that Jubilee aims to redefine how customers engage with fine jewellery.
“We want customers to experience jewellery in an environment that is accessible, enjoyable, and meaningful. Blooms Flowers 97th Anniversary is designed to be more than a jewellery exhibition—it is a space where flowers, art, lifestyle, and inspiration come together, reflecting Jubilee’s evolution into a luxury experience brand,” she said.
Visitors can explore exclusive diamond jewellery collections presented within a floral-inspired setting, while also participating in hands-on activities including watercolour painting sessions and floral perfume-making workshops. An immersive floral installation serves as a focal point of the event, creating a contemporary backdrop that resonates with today’s lifestyle-conscious consumers.
The event has attracted considerable interest from local residents, tourists, and luxury lifestyle enthusiasts alike. To mark the company’s 97th anniversary, Jubilee is also offering a special promotion: the first 97 customers making any purchase during the event will receive an Infinite Lucky & Fortune diamond pendant valued at 12,900 baht.
The collaboration with Central Pattana further reflects a shared vision of creating destination-driven retail experiences that connect brands with local communities and evolving consumer lifestyles.
“Chiang Mai possesses a unique character shaped by its arts, culture, and lifestyle scene, while also serving as a key hub for high-spending consumers in Northern Thailand,” Anyarat added. “We see tremendous potential in creating luxury experiences that appeal both to our loyal customers and to a new generation of consumers.”
The exhibition continues through June 16 at Central Chiang Mai, offering visitors an opportunity to experience the intersection of jewellery, floral design, and contemporary luxury in one of Northern Thailand’s most vibrant retail destinations.