Creative Lanna Forward at Stories Ping River

May 15

Ready to join forces with the northern provinces Push alternative protein products to commercial scale Hoping to answer the trend of loving health and the environment Expected to create business opportunities targeting the elderly group The Department of Industrial Promotion or DeeProm joins forces with the Upper Northern Province Group 1 to move forward to raise the level Industrial agriculture by developing alternative protein products (Alternative Protein) towards commercialization, 15 products/businesses Responding to the consumption trends of people who love health and the environment Emphasizing the application of science, technology and innovation, expected to create business opportunities for the elderly group. and create added value Processed food and agricultural products under the concept of “Environmental Awareness natural sustainability and food security,” hoping to raise the level of industries with spatial potential to drive and develop Future Northern Special Economic Corridor Mr. Phasakorn Chairat, Director-General of the Department of Industrial Promotion, said that at present the consumption behavior of Thai people There is more awareness about health. Due to changing factors in various contexts, such as concerns about The spread of various diseases, the entry into full aging society. As a result, Thai people are increasingly paying attention to their health. Whether it’s exercise Choosing the right foods is beneficial. In order to have good health and strength and stay away from various diseases, however, consumer behavior is not just about choosing good food, but also turning to take care of the environment by eating food, especially food in the alternative protein group (Alternative Protein) that consumers Health lovers are very popular. and is an important option to replace meat protein in the future Because it goes through less processing. Therefore reducing the use of energy resources and providing low energy. But still receive complete nutrients that are necessary for health, and alternative protein is also an interesting market. The value of the Thai alternative protein market is worth more than 36.2 billion baht (information as of 2021), which is the value of the alternative protein market that comes from new food innovations worth 4,500 million baht, with an average expansion trend of 8 percent per year and It is predicted that it will have a value of up to 5,670 million baht by 2024. Therefore, it is a challenge and a good opportunity for entrepreneurs in the food industry and agricultural industry in Thailand. The Department of Industrial Promotion or DeeProm has given importance to upgrading and developing capabilities. of entrepreneurs in the Thai industrial sector continuously To be able to adapt to the changing trends under the policy of RESHAPE THE FUTURE: The world changes, the industry adjusts. Ready to accept the future through the strategy of adapting to keep up with the modern industry (RESHAPE THE INDUSTRY) with emphasis on developing the potential of entrepreneurs. To be able to adapt to technological progress and create new opportunities and strategies for changing spatial development (RESHAPE THE AREA) by developing the Northern Special Economic Corridor (NEC), emphasizing the creation of added value. throughout the supply chain for products and services that have potential in the target industries of each area through upgrading industrial agriculture by developing alternative protein products (Alternative Protein) under the Upgrading Project Lanna Creative Economy Base to the Northern Special Economic Corridor (Creative LANNA Forward) Mr. Phasakorn further said that this activity for upgrading the agricultural industry is considered a cooperation. In spatial development in order to change and raise the level of entrepreneurs to keep up with the changes that occur, DeeProm has integrated cooperation with the northern provinces. To push the potential of entrepreneurs The agricultural-industrial sector in the upper northern provinces 1, with the application of science, technology and innovation, is expected to create business opportunities for the elderly group. and create added value in food and processed agricultural products
Under the concept of “Environmental awareness natural sustainability and food security” including using existing resource capital to add value to agricultural products in the area into high-value and healthy products and increasing the competitiveness of potential industries in the area. which will be a driving force for development Future Northern Special Economic Corridor By DeeProm aims to push alternative protein food products to commercial scale, totaling 15 products/business. From industries with potential in the Northern Special Economic Corridor, including Chiang Mai, Lamphun and Lampang provinces, all targets will receive in-depth consultation and guidance to create added value in food and processed agricultural products. From a team of expert gurus Faculty of Agro-Industry Chiang Mai University Come join in cultivating skills. Various knowledge and product development through the application of science, technology and innovation to develop food products. From alternative proteins to replace animal protein, such as plant-based protein, insect protein. (Insect-based Protein) Algae-based Protein, etc., which products have already been developed There will be an opportunity to participate in market testing at the next trade show. Recently, Teeprom held a press conference to launch the said activity at Story Ping River (STORIES PING RIVER), Chiang Mai Province. At the event, we were honored by Mr. Samit Thaweelerdnithi, Nithi Foods Company Limited, from the brand “Let’s Plant Meat”, a successful Plant Base product. Let’s exchange knowledge, experience and inspire entrepreneurs who participate in this activity as well, Mr. Phasakorn concluded. Mr. Weeraphong Ritrod, Deputy Governor of Chiang Mai Province Added that from the awakening trend Health issues that go hand in hand with being environmentally friendly and entering Thailand’s aging society Including concerns about The spread of various diseases has resulted in changes in consumption behavior. Therefore, the Upper Northern Provinces Group 1 has realized the importance of this. combined with the strategies of the provincial group In the field of value added agriculture development to both domestic and international markets. At the same time, the project will upgrade the base of the Lanna creative economy to the economic corridor. Special Northern Region (Creative LANNA Forward) is also a response to the aforementioned problem in creating added value in food products. and agricultural processing To develop the Northern Special Economic Corridor together with the group of provinces Has potential in Use existing resource capital to create high added value. which is a guideline for increasing competitiveness of potential industries in the area Therefore, we have integrated cooperation with the Department of Industrial Promotion to support Budget for carrying out such activities and ready to push operations to the utmost ability.