Central Luxury Watch & Jewelry

February 15

“Central Luxury Watch & Jewelry” Unveils Newly Revamped Zone at Central Festival Chiangmai
On Sunday, 15 February 2026, Central Department Store hosted the exclusive “Central Luxury Watch & Jewelry” event at the Grand Hall, Level 1, Central Festival Chiangmai, celebrating the official launch of its newly redesigned Watch & Jewelry zone.
The refreshed space showcases a modern, sophisticated design concept and features an exceptional lineup of exclusive top-tier brands available only at Central Department Store, alongside a curated selection of leading international watch and jewelry houses. The new zone underscores Central’s commitment to delivering premium products and best-in-class services tailored to customers in Chiang Mai.
A major highlight of the event was a luxurious diamond fashion show presenting a special collection from Jubilee Diamond. The showcase featured 12 exquisite new diamond jewelry sets, meticulously crafted from the finest-cut diamonds. The runway also displayed special timepiece collections from world-renowned brands including Seiko, Mido, Rado, and Tissot, modeled by well-known Chiang Mai celebrities.
Adding to the evening’s elegance was a special musical performance by Lula (Kanyarat Tiyapornchai), who captivated guests with her signature soulful vocals.
The event also received generous support from Anantara Chiang Mai Resort, which presented exclusive prizes to the top three highest-spending customers: The Governor’s Afternoon Tea package at The Verandah at 1921 House. This traditional English afternoon tea experience is served in the historic former British Consulate residence, now home to one of the resort’s most distinctive restaurant and bar venues.
Guests further enjoyed a curated wine tasting experience sponsored by Tops Wine Cellar, offering a refined selection of premium wines for sampling throughout the event.
As part of Central Retail, Central Department Store invites customers to explore the latest diamond collections from Jubilee and leading global watch brands at the Watch & Jewelry Department, Level 1, Central Festival Chiangmai. Shoppers can also enjoy convenient services including Central Chat & Shop via LINE, Central Call & Shop, and Personal Shopper On Demand by calling 1425, or shop online via the Central Department Store Central Festival Chiangmai Facebook page.