The Chiang Mai Provincial Office of Tourism and Sports held a FAM Trip called “Chiang Mai Night Out” on 2nd–3rd September 2026, part of the province’s 12 Months 12 Festivals high-value tourism programme, aimed at boosting gastronomy tourism and giving local dishes and know-how a bigger economic role. Ittirath Sinarak, Chiang Mai’s Tourism and Sports Chief, welcomed media, influencers and