SF Cinema Screening Brother of the Year for Visually Impaired People using PANNANA

 | Wed 16 May 2018 06:00 ICT

CityNews – SF Corporation, GDH, KlongDinsor and ThaiHealth will be holding an exclusive screening of a Thai romantic comedy, Brother of the Year, for visually impaired persons at SFX Cinema MAYA Lifestyle Shopping Centre this Sunday, May 20th, 12.30pm – 4.30pm.

With support from PANNANA, an application that provides narratives of the scenes, visually impaired audiences are able to grasp the experience of watching the movie, just download the application, plug in headphones and sit back and enjoy the movie.

Sunny Suwanmethanon, a leading actor and the director Witthaya Thongyooyong will be participated the event.

PANNANA is available on iOS and Android, and provides audio access to numerous films. The application is user-friendly and syncs with the movie, so even if they leave the auditorium, the app will re-sync with the movie when they return.

This is the second exclusive screening for visually impaired persons at the SF Cinema. Suwannee Chinchiewchan, executive vice-president of marketing stated that this will create an opportunity for all individuals and families to walk into the cinema and enjoy the movie unimpaired.