Maxim Thailand has released new user data from Chiang Mai, and the findings offer a fairly unsurprising portrait of who’s keeping the city’s ride-hailing economy moving: working professionals.
According to the company’s app data, users aged 26–40 account for 49% of rides in the city — the largest segment by some margin. Usage peaks during after-work and evening hours, suggesting the platform functions less as a novelty and more as a practical fixture of daily urban life, filling the gap left by Chiang Mai’s perennial lack of reliable public transport.
The city’s particular mix of residents — office workers, freelancers, digital nomads and a steady flow of tourists — appears well-suited to the flexibility that app-based hailing offers. Whether it’s a commute home from Nimman, a meeting across town or a late-night airport run, the on-demand model seems to have quietly embedded itself into the rhythms of the city.
Pongpath Aksaraworakarn, Managing Director of Maxim Thailand, noted that the data underscores working professionals as the main driver of the platform’s growth, and that the company intends to keep developing services around the needs of Chiang Mai’s varied urban population. 