Chiang Mai Promotes Soft Power with ‘OTOP Goes Global’ Fair Featuring Products from 25 Districts

 | Fri 9 Oct 2026 23:46 ICT

Chiang Mai Province has launched the “OTOP Goes Global” fair, bringing together local products and community craftsmanship from all 25 districts of Chiang Mai. Held from 9–11 October 2026 at Central Chiang Mai Airport, the three-day event aims to promote local businesses, boost community income and connect traditional products with tourism and international markets.

The event is part of Chiang Mai’s Soft Power initiative to strengthen local entrepreneurs and showcase the province’s rich cultural heritage, traditional wisdom and creativity.

Boonlue Thamtharanurak, Deputy Governor of Chiang Mai, presided over the opening ceremony, highlighting the province’s unique cultural assets and their potential to generate economic opportunities for local communities.

He explained that the fair is more than just a marketplace. It provides an opportunity for OTOP producers and community tourism villages to share their stories, traditions and local identities with residents and visitors, while expanding their customer base and reaching new markets.

Nichphalat Wannakham, Chiang Mai Provincial Community Development Officer, added that the initiative aims to increase sales opportunities, generate income for local producers and raise awareness of Chiang Mai’s community-based products and cultural heritage.

Visitors can explore and shop for a wide selection of OTOP products from Chiang Mai’s 25 districts, alongside special promotions, product showcases, live-streaming sessions hosted by entrepreneurs and influencers, as well as live music and entertainment throughout the event.

The fair invites residents and tourists to discover, taste and shop for authentic Chiang Mai products while supporting local communities and contributing to the province’s grassroots economy.

Event Details

OTOP Goes Global Fair

– Dates: 9–11 October 2026
– Venue: Promotion Area, 1st Floor, Central Chiang Mai Airport
– Highlights: OTOP products from 25 districts, special promotions, live-streaming sessions and entertainment