Thailand’s retail sector is stepping into the spotlight with a new entertainment driven model Central Pattana has announced a strategic partnership with Plan B Media through its entertainment arm Baseline Entertainment to introduce The Central Stage a nationwide concert platform aimed at bringing Bangkok standard live experiences to regional audiences
Positioned as a first of its kind initiative in Thailand’s retail landscape the platform seeks to unlock the country’s music economy estimated at 5 billion baht by transforming Central shopping centres into fully integrated entertainment hubs
Building a Nationwide Entertainment Ecosystem
The collaboration aims to decentralise Thailand’s concert industry traditionally concentrated in Bangkok by leveraging Central Pattana’s Ecosystem for All strategy Key pillars include
Quality Space Access to over 19 multipurpose halls nationwide spanning more than 52000 sqm capable of hosting events of all scales
Integrated Media A network of over 4000 media touchpoints across the country for targeted audience reach
Big Data Consumer insights from The 1 and Central X platforms to tailor experiences to each location
Local Essence Blending local identity with international standard production to create more meaningful regional engagement
The model is expected to increase foot traffic within malls by over 50 percent and generate more than 40 million baht in local economic circulation per event
Debut Event The Central Stage ETC Chuan Ma Jam
Kicking off the series is a live concert led by popular Thai band ETC bringing their hit tracks to life with full scale production comparable to major Bangkok concerts The shows will also feature special guest performances including The Parkinson and Oat Pramote in Chiang Mai and Polycat in Khon Kaen
Event Schedule
Chiang Mai Central Chiang Mai Airport Chiang Mai Hall Saturday 13 June 2026
Khon Kaen Central Khon Kaen Khon Kaen Hall 5th Floor Saturday 20 June 2026
Ticket Information
Tickets go on sale from 24 April 2026 at 1000 AM via Thai Ticket Major with prices ranging from 1000 to 3500 baht A limited VVIP package exclusive to Chiang Mai is priced at 20000 baht
As Central Pattana expands into entertainment The Central Stage is set to redefine how live music is experienced across Thailand bridging artists and audiences through high quality real life engagement while driving sustainable growth in the country’s music economy
