Message to the Moneyed: TAT eyes high-end travellers attending Bangkok’s Money Expo

 | Wed 26 Feb 2014 13:48 ICT

CityNews – The Tourism Authority of Thailand (TAT) is looking to interest high-end travellers attending Bangkok’s annual Money Expo in some of the country’s best travel destinations and tourism products.

Mr. Thawatchai Arunyik, Governor of the Tourism Authority of Thailand (TAT) said, “Although this is not a travel trade fair, which TAT normally attends or hosts, the Money Expo does attract a great deal of middle to upper-income visitors who tend to enjoy more upmarket experiences.

“People in these income bands are very much part of our target groups to whom we should be promoting the kingdom. So we need to be present at the show to spark their interest in exploring Thailand further.”

TAT will have a booth that showcases some of the high-end Thai tourism products and services at the 14th Money Expo 2014 to be held from 8-11 May, 2014. The event will take place at the Challenger Hall 2-3, Impact Arena, Exhibition and Convention Centre, Muang Thong Thani in Greater Bangkok. Joining the TAT’s booth will be 14 leading travel and tourism-related operators from all regions of the country. This year, the event has been organised by the Money and Banking magazine.

TAT’s participation at the 4th Money Expo Pattaya 2014, held on 7-9 February

The TAT’s participation in this year’s Money Expo in Bangkok has come about due to the overwhelming response to the authority’s recent involvement in the 4th Money Expo Pattaya 2014, held on 7-9 February at the Pattaya Exhibition and Convention Hall (PEACH), part of the Royal Cliff Hotels Group.

At the Pattaya Money Expo, TAT showcased the nation through a massive display that covered over 200 square metres. Also helping to promote the gems of the kingdom were Soneva Kiri Ko Kut, The Rainbow Arokaya Holistic Resort (Chachoengsao), Black Mountain Golf Club Hua Hin and Thailand Privilege Card. The Bangkok Bank also joined the event with its travel-focused credit card which it wants to use to enhance the experiences of all visitors.