Asset World Corp Public Company Limited (AWC), Thailand’s integrated lifestyle real estate developer, has joined forces with public and private sector partners to sign a cooperation framework for the sustainable development of Chiang Mai. The partnership aims to strengthen the tourism ecosystem, integrate urban development, and drive Chiang Mai toward becoming a world-class sustainable tourism destination.
Under the AWC Sustainable and Cultural Journey approach, AWC is committed to driving urban development through investment in and development of projects that create economic, social and tourism value. Guided by the Social Enterprise concept, AWC seeks to improve quality of life, create meaningful experiences for visitors, and promote economic opportunities for local communities and entrepreneurs.
The collaboration was formalized in the presence of Mr. Thosaphon Phuean-udom Governor of Chiang Mai Province, Mr. Pichai Lertpongadisorn Chief Executive of the Chiang Mai Provincial Administrative Organization, Mr. Assanee Buranupakorn Mayor of Chiang Mai Municipality, Mr. Manop Phutthawong Chiang Mai Provincial Transport Officer, Mr. Keng Chaivarin Director of the Tourism Authority of Thailand (TAT) Chiang Mai Office, Pol. Col. Phuwanat Duangdee Deputy Commander Chiang Mai Provincial Police, Pol.Col. Manatchai Inthuean Traffic Division Superintendent Chiang Mai Provincial Police together with Mrs. Wallapa Traisorat Chief Executive Officer and President and Mr. Michael Hariz, Chief Commercial Business Officer of Asset World Corp Public Company Limited attended the signing ceremony for the framework agreement. All parties will combine their knowledge, expertise and resources to integrate urban development, tourism promotion, transport system development, environmental management and the conservation of cultural identity, while creating economic opportunities and shared value for communities, entrepreneurs, residents and tourists over the long term. Cooperation among the public sector, private sector and communities is a key mechanism for driving Chiang Mai’s potential toward balanced and sustainable growth.
The cooperation framework sets out 5 key areas of collaboration to drive the tangible and sustainable development of Chiang Mai: integrated urban area development; linking tourism routes and promoting the community economy; developing transport systems and technology-enabled connectivity; promoting environmental conservation and sustainable tourism; and preserving and building on Lanna identity, arts and local culture. Together, these lay a foundation for balanced and sustainable long-term growth for the city of Chiang Mai. 
Chiang Mai Tram by Lannatique, Thailand’s first clean-energy electric tram line, comes with 15 stations connecting Chiang Mai’s key tourist attractions and its treasured historical and cultural heritage. Designed to reflect Lanna identity in a contemporary dimension, the tram connects key landmarks around the Chiang Mai city moat to support environmentally friendly travel, promote sustainable cultural tourism, and create opportunities to distribute income to the local economy.
Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), said:
“AWC is honored to be part of Chiang Mai’s continued development, collaborating with government agencies, partners, and local communities to preserve the city’s distinctive character, from its rich Lanna cultural heritage and local way of life to its natural beauty. Together, we aim to drive sustainable, long-term growth that creates lasting value for Thailand, the tourism industry, and local communities.
Chiang Mai Tram by Lannatique the electric tram connects meaningful destinations to create distinctive experiences, showcase Chiang Mai’s unique charm, and promote arts and cultural tourism through the concept of a living museum and join hands to further develop Chiang Mai as a world-class destination for arts and culture. Through AWC Sustainable & Cultural Journey, we aim to connect hospitality, tourist attractions, commercial destinations, lifestyle experiences, and local communities to create meaningful experiences for visitors, expand economic opportunities for local businesses and communities, and preserve Chiang Mai’s invaluable cultural identity and heritage for generations to come.” 
Mr. Pichai Lertpongadisorn, Chief Executive of the Chiang Mai Provincial Administrative Organization, said:
“This cooperation is an important step in integrating public–private collaboration to drive the development of Chiang Mai across the economy, tourism, transport, technology and the conservation of Lanna identity, alongside improving the quality of life of the people. The Chiang Mai Provincial Administrative Organization is ready to coordinate and support cooperation with all sectors to drive Chiang Mai toward becoming a creative economy city and a sustainable international tourism destination. We sincerely hope this cooperation will lead to tangible development that delivers the greatest benefit to the people of Chiang Mai.”