Art on the Move with UberArt
CityNews – Uber is launching UberArt, and there will be five moving galleries traversing Chiang Mai through this collaboration with Toddyinthemood and four Chiang Mai artists.
UberArt marks the first time that Uber Thailand teams up with Chiang Mai illustrator artists including, Toddyinthemood, Brightside, NEOW, NUTKAI and Soper10m, transforming five Uber rides into moving galleries.
“Uber believes that art is always in motion, just like travel, so this campaign should serve as a creative way for both Chiang Mai people and visitors to be moved by local artistic senses while travelling with us” said Krittiyawadee Pongpanich, Head of Communications, Uber Thailand.
Toddyinthemood explained his inspiration for this project saying, “Travelling and arts are aligned. Experience plays a vital part in creating art and while travelling new experiences are always generated. Sometimes it’s good and sometimes it’s not. So, in this project I tried to express various different moods from daytime, evening and at night”
“While travelling you also get different experiences as well as perspectives – sitting beside the driver, at the back, etc.” added Brithtside. “This project gives an opportunity for everyone to be able to reach art without having to go to galleries. It won’t only be viewed, but it will be touchable and within reach,” added Brightside.
On top of being a travel destination, art is another defining characteristic of Chiang Mai, which is home to over 40 galleries featuring artworks from around the world, institutes for the study of art and many renowned artists who have decided to live in the city to generate inspiration for their creative pieces.
Artworks form five artists have been installed in five Uber rides which will be available for free on August 26th from 10am to 5pm.
So book an Uber and if luck will have it, you will be taking a ride to your destination in a gallery!
For those who miss the one day opportunity, you still have a chance to reach UberArt rides via UberX request until September 10th 2017.