The 25th Anniversary of Jaymart Miss Mobile Thailand 2025

September 18

Jaymart Celebrates 25th Anniversary of Jaymart Miss Mobile Thailand 2025
Promoting the Strategic Concept of “Smart, Modern, and Tech-Savvy Women” to Connect with New-Generation Consumers

Bangkok — September 18, 2025 — Jaymart Group Holdings Public Company Limited (JMART) has joined forces with Jaymart Mobile Company Limited (Jaymart Mobile) to organize the “25th Anniversary Celebration of Jaymart Miss Mobile Thailand 2025.” The theme is “Smart, Modern, and Tech-Savvy Women” as a key driving force for the Jaymart Mobile brand in the digital age. The Jaymart Miss Mobile Thailand 2025 pageant has always been a crucial platform, not only engaging with the new generation but also helping to strengthen the Jaymart Mobile brand under the core concept of “Enjoy Smarter Life,” connecting consumers in a modern way and meeting the needs of today’s digital lifestyle.

What’s special about this year’s Jaymart Miss Mobile Thailand 2025 pageant is its 25th anniversary, with the theme “Mission To The Star,” a mission to conquer the stars to find the winner. Compete for a total prize of over 1,000,000 baht and the right to appear on the VIU ORIGINAL THAI SERIES in 2026. This year’s grand finale, held in conjunction with partners and sponsors, took place on September 18, 2025, at Anantara Chiang Mai Resort. Throughout the evening, the 30 finalists showcased their potential and beauty through the competition. The event was filled with vibrant performances and a captivating mini-concert by Pod Thanachai Ujjin, which captivated the audience. Participants also participated in a fundraising event to support the construction of a nursing building at Mae On Hospital in Chiang Mai Province.

Mr. Dusit Sukumvitaya, CEO of Jaymart Mobile Co., Ltd., stated, “The Jaymart Miss Mobile Thailand contest is organized under the theme of ‘Smart, Modern, and Technologically Savvy Women,’ a key force in driving the Jaymart Mobile brand forward in the digital age.

This stage not only engages the younger generation but also plays a crucial role in connecting the brand with consumers through cutting-edge experiences that align with modern consumer behavior. In particular, on the occasion of our 25th anniversary this year, we are integrating our Soft Power Technology Lifestyle strategy with a full-scale digital transformation. This initiative aims to create new growth opportunities for the technology retail business and enhance the role of Thai women in an era of rapid technological and consumer behavior change. It also strengthens Jaymart Mobile as a technology brand that understands modern consumers and is ready to expand its customer base into the Group’s ecosystem. This initiative is a key mechanism supporting the group’s long-term growth plan.”