New Adidas Brand Center at Central Chiangmai

November 15

Central Chiangmai Welcomes the First “Adidas Brand Center” in Northern Thailand
Experience world-class sports innovation under the concept “Here To Create”
CHIANG MAI — Central Pattana Public Company Limited, the operator of Central shopping centers nationwide, in partnership with adidas (Thailand) Co., Ltd., a global leader in sports innovation and fashion, officially unveiled the first adidas Brand Center in Northern Thailand on Saturday, 15 November 2025, at Level 1, Central Chiangmai (Central Festival)—the region’s premier lifestyle and fashion destination. The new store brings an elevated sports retail experience with cutting-edge products, services, and technology under the concept “Here To Create.”
The grand opening was presided over by Sumitra Suksabai, Senior Manager of Retail Operations, adidas (Thailand) Co., Ltd.; Porntep Attakitpaisarn, Branch Operations Director for Northern Region, Central Pattana PCL; and Weerachot Thirawayamkul, Marketing Director for Northern Region, Central Pattana PCL. The event was joined by celebrities, athletes, and prominent Northern influencers, creating a lively and celebratory atmosphere.
A New Benchmark for Sports Lifestyle Experiences
The adidas Brand Center marks a significant milestone for adidas in Thailand. The Chiang Mai branch is uniquely designed with inspiration drawn from Lanna culture, blending elements of nature and local artistry with modern aesthetics and advanced technology, offering a premium shopping experience for adidas fans in the North.
The store features a full range of products from adidas’ three core categories:
Adidas Sport Performance – High-performance sports apparel and equipment featuring the latest innovations to enhance athletic potential
Adidas Sportswear – Active lifestyle apparel tailored for everyday comfort and modern living
Adidas Originals – Iconic streetwear combining classic design with contemporary trends
The location also offers Brand Center Exclusives, available only at adidas Brand Center stores.