Ministry of Public Health begins campaign to reduce propaganda advertising

 | Fri 1 Apr 2016 08:15 ICT

CityNews – April 1st, Ministry of Public Health of Chiang Mai holds a campaign to reduce propaganda from public advertisements in Chiang Mai.
On March 31st, Dr. Jatuchai Maneerat, a physician from the Ministry of Public Health of Chiang Mai, stated that companies are using disingenuous marketing strategies to convinces people to believe whatever they say, especially with health related products or services. Companies are releasing advertisements through multiple channels, such as cable TV, the internet, leaflets, and radio broadcasts, to sell medicine, cosmetics, supplementary foods, and other products that have negative health side effects, he said.
A 2015 study by the Ministry of Public Health found that 35 out of 40 radio broadcasts (87.5%) in our city contained false or exaggerated advertisement. This year, the department has created a new campaign to focus on the problem between March and May to help rise awareness by educating people about the issue.
The department is offering a 200 baht prize to anyone who informs them of an advertisement with such exaggeration. Anyone with stories about their own experiences such as this are also asked to come forward. More information: