Central Chiangmai and Central Chiangmai Airport have brought the growing tennis lifestyle trend to Chiang Mai with “THE 1 EXCLUSIVE: FIRST SERVE,” the first private tennis experience for The 1 Exclusive members to be held in the city.
Hosted at Cross Court Club Chiang Mai under the theme “Serve with Style, Connect with Excellence,” the event combined sport, lifestyle and community, creating an exclusive setting for members to enjoy tennis while meeting others with similar interests.
Designed as more than simply a day on the court, FIRST SERVE began with a tennis clinic led by professional coaches from Cross Court Club Chiang Mai, catering to both beginners and more experienced players. Members then took part in a team challenge aimed at encouraging interaction and new connections.
Participants were also invited to try professional-grade tennis equipment from HEAD, presented by SuperSports, while a range of lifestyle experiences complemented the sporting programme. These included welcome drinks from CHAGEE and Boost, a beauty experience by Lush Fresh Handmade Cosmetics, and an evening programme featuring a lucky draw, DJ music and canapés served courtside.
The event brought together a wide range of leading partners, including Central Department Store, SuperSports, HEAD, Nike, New Balance, K-Swiss, Lush Fresh Handmade Cosmetics, CHAGEE, Boost, Sunnies, Bangkok Hospital Chiang Mai and Cross Court Club Chiang Mai.
Together, the partners contributed experiences spanning sport, fashion, health, beauty and lifestyle, reflecting the broader concept behind FIRST SERVE and the increasingly social role of tennis among active urban communities.
The event also highlighted The 1 Exclusive’s approach to building relationships with members beyond conventional privileges and rewards, with activities tailored to local interests and lifestyles.
For Chiang Mai members, tennis provided an opportunity not only to stay active, but also to discover a new experience and connect with a community of people who share similar interests.
Central Chiangmai and Central Chiangmai Airport say they will continue developing lifestyle experiences for The 1 Exclusive members, with further activities planned in the future.
For updates, follow Central Chiangmai and Central Chiangmai Airport on Facebook.
