A recent Airbnb study revealed the critical role creativity is playing in Thailand’s tourism industry. The Airbnb Community Compact survey, which polled 110,000 hosts and guests globally, revealed that there are 2,000 Airbnb hosts in Thailand who work in the creative industry. Many of these hosts rely on technology and digital platforms to support their pursuits while letting out their living spaces. Airbnb provides an important revenue stream for these creatives, with 60% saying Airbnb has helped them afford to keep their homes. Because these hosts retain 80% of the revenue they earn through Airbnb, the platform allows hosts to focus on building up their creative pursuits.
“Thriving creative communities are essential to vibrant, inclusive economies such as Thailand. Airbnb is proud of the supporting role we play as a technology platform that leverages the growing interest in travel to promote local culture and creativity, while nurturing tourism that is local, authentic and sustainable,” said Mich Goh, Airbnb Head of Public Policy for Southeast Asia.
According to the survey, it appears that the Airbnb creative community is also contributing to the tourist landscape in Thailand and advancing gender representation. One in five Airbnb Experiences in Thailand are based in the creative space – arts, music, design, etc. Moreover, the report indicates that 60% of Airbnb experience hosts are women.